Tools
Performance marketing calculators: ROAS, MER, CAC & budget
Five calculators, one logic: they build on each other – from your campaigns' ROAS through your profitability threshold to the budget your revenue goal really needs. Free, no sign-up, everything runs locally in your browser.
Step 01
ROAS calculator
How much revenue does every ad euro return? Revenue + spend in, ROAS out.
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Step 02
Break-even ROAS calculator
At which ROAS do your ads actually make money? Your margin knows.
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Step 03
MER calculator
The most honest number in marketing: total revenue divided by total spend.
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Step 04
CAC calculator
What does a new customer cost you – and does their lifetime value justify it?
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Step 05
Ad budget planner
From revenue goal backwards to the required monthly budget – your scaling basis.
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Step 06
Your numbers are in place – does your account convert them efficiently?
The free account check is the end of the calculator chain: we look into your ad account and show you 3 concrete quick wins.