Feed Hacking
Feed Hacking: product data as a performance driver
More ROAS, lower CPCs: with Feed Hacking we optimise every data point of your product feed – from titles to variant mapping – and turn it into a growth engine in PMax, Shopping and Meta. Whether you want to integrate your product catalogue into campaigns more efficiently, increase conversion rates or present your brand consistently everywhere: Feed Hacking means every data point in your catalogue – from the product description to real-time KPIs – is tuned to deliver measurable results. That way, feeds stop being simple raw data and become the heart of your e-commerce growth.
Who is Feed Hacking worth it for?
Feed Hacking plays to its strengths wherever catalogue depth meets performance marketing. Especially suitable for:
- Shops with an extensive product catalogue and dynamic catalogue campaigns
- Brands that want to scale Advantage+ Shopping, PMax or Google Shopping profitably
- Retailers that need to push price and stock changes automatically and error-free
- Teams that want to present their products consistently across channels (Meta, Google, TikTok)
What's included
Our Feed Hacking services at a glance
Technical structure & data consistency
We bring image formats, aspect ratios and templates into a clean, consistent structure – the foundation for stable performance across all channels.
Branding templates
Consistent templates with your logo, sale badges and branding elements give your products high recognition value – in the feed and in the ad.
KPI integration & data enrichment
We inject performance data such as conversion rate, add-to-cart rate, return rate and stock level directly into the feed – the basis for segmented campaigns.
Automation & channel mapping
Automated updates for price and stock changes and platform-specific mapping (Meta, Google, TikTok) ensure the right layout on every channel.
Process
How we work together
Free account check
We analyse your setup and show you 3 concrete quick wins you can act on right away.
Onboarding & quick wins
We bring you on board in a structured way, set up tracking and accounts cleanly, and ship the first quick wins straight away.
Strategy & creative concept
We define audiences, funnels and offers, and develop a creative concept that fits your brand.
Systematic testing
We take campaigns live and test hooks, offers and audiences against each other in a structured way.
Scaling with clear KPIs
Whatever runs profitably, we scale along clear KPIs – transparent and traceable at any time.
Iteration & learnings
The process runs as a loop: learnings from every test flow back into strategy and creatives – documented as best practices for your account.
Feed hacking · Product data
Because products can do more when their data does too.
Your product feed decides what Advantage+ and PMax make of your catalogue – we surface the signals the algorithm needs.
From the knowledge base
In-depth guides on the topic
FAQ Feed Hacking
Frequently asked questions
How quickly will I see results with Feed Hacking?
The first KPI jumps in CTR and CPC are often visible after 2–4 weeks – through optimised images, titles and metadata. Full ROAS effects usually build over 1–2 months, once rules and automations take hold.
Do I need a specific shop system?
No – our system works independently of your shop system. We integrate all common setups (Shopify, Shopware, WooCommerce, etc.) and automate the feed logic via external interfaces.
Can I include external marketplaces (Amazon, OTTO, Kaufland)?
Yes – our feed structure can also be applied to marketplace listings. We optimise your data once and adapt it across channels – for more visibility and consistency.
Ready to unlock the treasures in your product catalogue?
No strings attached – 3 concrete quick wins for your product feed, and you'll see first-hand how we work.