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Meta Ads Agency

Meta Ads Agency for E-Commerce

As a specialised Meta Ads agency, we bring e-commerce brands to Facebook and Instagram profitably. Through Meta Ads Manager, we run Facebook Ads and Instagram Ads in a cleanly structured setup – from the first audience analysis to scaling. We combine performance excellence with creative impulses and build campaigns that practically optimise themselves based on real ROAS data, so not a single cent of ad budget goes to waste. Instead of superficial click KPIs, what matters to us is your contribution margin. Because we've scaled our own e-commerce brand to over €50m, we know what really counts on Meta – and we transfer that knowledge directly to your shop. In short: we manage your Meta account as data-driven and margin-conscious as if it were our own – with full transparency over every number and every decision.

Meta Ads at Social Cooks

Who is a Meta Ads agency right for?

We work with ambitious e-commerce and DTC brands that no longer want to run Facebook and Instagram Ads on the side, but turn them into a predictable growth channel. Whether you want to integrate your product catalogue more efficiently, increase conversion rates or present your brand consistently – we start exactly where your Meta setup is holding you back today.

  • Established e-commerce shops with a proven product that want to scale profitably
  • Brands already advertising on Meta but stuck at an efficiency or scaling ceiling
  • Teams that need creative volume and quality to run testing seriously
  • Founders looking for a partner with real founder experience instead of report cosmetics

For meaningful testing, we recommend a minimum monthly ad budget of around €10,000 – in exceptional cases, with a clear plan and goal, from €5,000.

Scope of services

Our scope as a Meta Ads agency

From strategy to scaling, we take over your complete Meta setup – every building block follows a clear plan aligned with your growth goals.

Strategy & funnel architecture

We analyse your current data, pixel and event signals and define scalable audience clusters as well as a full-funnel structure with clear KPIs – the foundation for profitable growth.

Media Buying (CBO & ABO)

Highly segmented campaign structures in CBO and ABO, combined with automated budget scaling via rules and event signals: more spend at consistent efficiency.

Creative Testing

Systematic hook and content tests, driven by real-time ROAS data. We produce and iterate creatives until we have consistent winners, instead of hoping for lucky hits.

Advantage+ Shopping

We deploy Advantage+ Shopping campaigns and dynamic catalogues in a targeted way, feeding Meta's automation with a clean feed and clear conversion signals.

Retargeting

Precise retargeting along the funnel reactivates cart abandoners and website visitors, reduces wasted spend and lifts customer lifetime value.

Process

How we work together

From day one, we work in clear, transparent steps – no flying blind, no black box. You always know which hypotheses we're testing and how your KPIs are developing. The starting point is always the free account check; after that, we build out your setup step by step into a profitable growth engine.

  1. Free account check

    We analyse your setup and show you 3 concrete quick wins you can act on right away.

  2. Onboarding & quick wins

    We bring you on board in a structured way, set up tracking and accounts cleanly, and ship the first quick wins straight away.

  3. Strategy & creative concept

    We define audiences, funnels and offers, and develop a creative concept that fits your brand.

  4. Systematic testing

    We take campaigns live and test hooks, offers and audiences against each other in a structured way.

  5. Scaling with clear KPIs

    Whatever runs profitably, we scale along clear KPIs – transparent and traceable at any time.

  6. Iteration & learnings

    The process runs as a loop: learnings from every test flow back into strategy and creatives – documented as best practices for your account.

Black cube with a glowing Meta logo on a dark background - the black box we open up

Meta Ads · Transparency

Black box? Not with us.

FAQ Meta Ads

Frequently asked questions

How quickly will I see results with Meta Ads?

We often see the first performance uplifts within 7–14 days – through data-driven adjustments to campaign structure, creatives and budgets. Full scaling takes 6–8 weeks on average.

Do you manage Facebook Ads and Instagram Ads together?

Yes. Facebook Ads and Instagram Ads run through the same Meta Ads Manager. We manage both platforms (plus Messenger and Audience Network) in a single, cleanly structured setup and shift budgets to wherever they deliver the best ROAS.

What if my Meta Pixel is incomplete or faulty?

No problem: we audit your pixel and events, fix faulty parameters and set up CAPI server-side tracking. We only scale once the tracking is clean.

What sets you apart from traditional media agencies?

No standard playbooks, no report cosmetics. We work with creative hypotheses, real tests and profit tracking instead of superficial click KPIs – with the goal of sustainable ROAS. Because we've scaled our own e-commerce brand to over €50m, we think like founders.

Ready to make Meta Ads your growth channel?

Book your free account check

No strings attached – 3 concrete quick wins for your Meta setup, and you'll see first-hand how we work.