Results that speak for themselves

Starting point

SASSYCLASSY was founded in a childhood bedroom in 2014. The small fashion start-up was meant to become a lovebrand that could hold its own against established players.

Strategy & measures

The core: an uncompromising data culture. An in-house tool checks margin and return rate before any budget is released – so money only flows into profitable products. Meta Ads became the core channel with a ROAS target above 4 on a 1-day-click basis.

• ✓Automated bid management and AI-driven creative testing
• ✓Creator UGC as the engine for native, high-performing ads
• ✓Real-time ROAS monitoring – losing ads are stopped immediately
• ✓Profitability as the growth engine – from day one

Result

What began in a childhood bedroom became a brand with over €50M in annual sales (2024) – carried by 7-figure Meta budgets per quarter, deployed with consistent profitability. This is exactly the ads game we learned at the source, and today we pass it on to other e-commerce brands through Social Cooks.

Starting point & challenge

NATURANA, represented by owner Stephanie Dölker, came to us in 2022 with a clear goal: reach a younger audience and win new customers sustainably. The challenge: scale without rising budgets driving up the cost per new customer.

Strategy & measures

We relied on several complementary levers:

• ✓Creative engineering: fresh top-performer ads that complement the in-house team
• ✓Feed hacking: dynamic product feeds precisely tuned to user behaviour
• ✓A constant test-and-learn approach with A/B tests, creative variations and budget shifts
• ✓Continuous optimisation and creative refreshes to counter ad fatigue

Result

+240% revenue and a 90% improved MER since project start. The aMER (new customer acquisition) grew by 73% – and despite scaling, the cost per new customer fell by around 10%. Social Cooks now manages 77% of the entire ad budget: everything from a single source, without budget conflicts between channels.