Social Media Agency · Munich
Social media agency in Munich for profitable e-commerce growth.
Scale on Meta & TikTok without eroding your margin. We built our own brand from 0 to over €50m and tested the strategies across more than 100 accounts. Where your account is leaving money on the table, we'll show you for free.
5.0Stars(13 reviews on eCom Unity) · 30 min · no obligation
Trusted by
Results earn trust.
Founders, not typical consultants
Founders who scaled to over €50m themselves
As three siblings – a fashion family in its third generation – we founded our own brand SASSYCLASSY in a childhood bedroom and built it from 0 to over €50m – scaled profitably, which in e-commerce is often a contradiction. In parallel, we learned the craft at the source: managing director Denys Lichtenstein at Meta and Microsoft, co-founder Roxana at LinkedIn in Dublin. We bring this knowledge to every client project.
Services
Our services as a social media agency
We look after your entire paid social setup: Facebook and Instagram Ads via the Meta Ads Manager, TikTok Ads with Creator-UGC, plus feed optimisation for catalogue campaigns.
Scale Meta Ads efficiently
Facebook and Instagram campaigns in the Meta Ads Manager – creatively strong, data-driven and automated, built for profitable growth.
Learn moreTikTok Ads as a growth driver
Creator-UGC, Spark Ads and data-driven targeting – campaigns that don't disrupt the feed but delight and convert.
Learn moreSnapchat Ads: the overlooked channel
Low CPMs and a young, purchase-ready audience with less competitive pressure – from Story Ads to AR lenses, measured against the same profit KPIs as Meta and TikTok.
Learn moreFeed Hacking & AI potential
We connect your product data with real performance KPIs and use AI to unlock the potential your catalogue has been leaving untapped – the foundation for Advantage+ Shopping.
Learn moreCreative engineering at volume
Performance-driven ad creatives at volume – with AI support, creator UGC and systematic testing. The creative is the new targeting.
Learn moreOrganic Social CRM that retains
Turn organic reach into customers: automated DM funnels on Instagram and CRM processes that retain and increase lifetime value.
Learn moreTestimonials
What clients say about working with us
“Third year of working together. In this industry, that says it all.”
Henrik Kanne, CEOKanne Group“The numbers you deliver are truly impressive!”
Max Rast, CEOKLAR“After more than four years, they're no longer an agency – they're part of our team.”
Stephanie DölkerNaturana“The creative-testing structure you set up is still our blueprint today.”
Marvin Hollje, CEOHealth Production GmbH“They think like co-founders, not like an agency billing by the hour. That's the difference.”
Kevin Hornik, CEOKooray spice n' easyProcess
How we work
Free account check
We analyse your setup and show you 3 concrete quick wins you can act on right away.
Onboarding & quick wins
We bring you on board in a structured way, set up tracking and accounts cleanly, and ship the first quick wins straight away.
Strategy & creative concept
We define audiences, funnels and offers, and develop a creative concept that fits your brand.
Systematic testing
We take campaigns live and test hooks, offers and audiences against each other in a structured way.
Scaling with clear KPIs
Whatever runs profitably, we scale along clear KPIs – transparent and traceable at any time.
Iteration & learnings
The process runs as a loop: learnings from every test flow back into strategy and creatives – documented as best practices for your account.
On stage
Knowledge that fills big stages
Germany's largest marketing conference only puts you on the main stage if you really have something to say. Denys spoke at OMR in front of around 10,000 attendees about Feed Hacking and data-driven scaling – the same hands-on knowledge that flows into every client project we run.
Partners & awards
Performance to the highest standards
Certified platform partners – and regularly on the stages and in the media of the industry.
Official partners
Awarded & featured in
Podcast
German trade magazine TextilWirtschaft dedicated its cover story “Die Drei von der Datenmaschine” (“the three behind the data machine”) to our founding trio. Denys is a regular podcast guest – including Johannes Kliesch (SNOCKS), ChefTreff (K5), the ECOZA e-commerce podcast, Less Ego More Data and the New Com Podcast.
FAQ · Social Media Marketing
Frequently asked questions to our social media agency
Which is the best social media agency in Munich?
That depends on what you're looking for. For profitable e-commerce growth, Social Cooks is a particularly good fit: a founder-led social media agency in Munich that scaled its own brand SASSYCLASSY from 0 to over €50m in annual revenue, brings big-tech experience from Meta, Microsoft and LinkedIn, and proves results with client numbers – such as NATURANA at +240% revenue. If you want reach rather than returns, a classic organic agency will suit you better.
From what ad budget does working together pay off?
As a rule of thumb, we work from around €10,000 in monthly ad budget – only then do structured testing and scaling really pay off. In exceptional cases, with a clear plan and goal, we also start from €5,000.
What's the difference between Facebook Ads, Instagram Ads and Meta Ads?
“Meta Ads” is the umbrella term: through the Meta Ads Manager you run ads on Facebook and Instagram (as well as Messenger and the Audience Network). Facebook Ads and Instagram Ads refer to the respective platform, but run through the same Meta ad account.
How quickly will we see first results?
You'll get your first quick wins from the free account check. New campaigns first go through a learning and testing phase in which we validate hooks, offers and audiences before we scale. You'll usually see stable results within 6–8 weeks.
Do you only work with e-commerce shops?
No. Our focus is on e-commerce and DTC brands – that's where our own experience from building a €50m brand adds the most. But we also support clients focused on lead generation, as long as performance can be measured cleanly through paid social.
What happens in the free account check?
We analyse your ad account, tracking and creatives and present the evaluation with 3 concrete quick wins in a 30-minute meet – where we jointly explore whether working together has potential. You'll see first-hand how we work.
Do you also handle creative production?
Yes. Performance creatives are core to our work: from Creator-UGC and Spark Ads to data-driven creative concepts. On request, we work closely with your in-house creative team – as we do with NATURANA, for example.
Ready to scale instead of speculate?
No obligation – 3 concrete quick wins for your account, and you'll see first-hand how we work.