Services · Social Media Marketing
Social media marketing from Munich for profitable growth
We develop proven strategies for Meta, TikTok and others – and put them into practice together with you. The goal isn't more reach, but more profitable revenue. We know how to get there from building our own brand and over 100 client accounts.
What we offer
Our social media marketing services – six phases, one system
Our services aren't a pick-and-mix of line items – they follow directly from the way we work. Six phases, from the free account check to continuous iteration: in each one we deliver tangible results instead of vague promises. Here's exactly what you get.
Account check & analysis
Before we move a single euro, we understand where your account is leaving money on the table.
- Account auditWe examine structure, delivery, budget allocation and creative performance – honestly and without sugar-coating.
- Contribution-margin checkWe calculate on your margin instead of the ROAS in the Ads Manager – and show where budget is burning unprofitably.
- 3 concrete quick winsThree immediately actionable levers – yours to keep, whether or not we end up working together.
- Competitive viewHow your angles and creatives stack up against the market – among other things via the Ad Libraries.
Onboarding & foundation
We dive deep into your business – not just into your ad account.
- Deep-dive onboardingMargin, returns, bestsellers, delivery times, LTV, audiences: we get to know your business as if it were our own.
- Tracking foundationPixel, Conversions API and server-side tracking set up cleanly – so every decision rests on real data.
- Account & catalogue setupA clear campaign structure and an Advantage+-ready product feed as the basis for everything that follows.Deep dive: Feed Hacking
- Quick wins switched liveWe implement the first levers from the account check right away – tangible impact as early as week one.
Strategy & creative concept
No off-the-shelf playbook – a strategy for exactly the situation you're in.
- A strategy for your situationWhether scaling, stabilising, launching new or breaking out of a plateau – we plan for your specific starting point.
- Funnel & offer architectureFrom first contact to repeat purchase – including an offer logic that makes the first purchase easy.
- Creative concept from buying motivesAngles, hooks and messages derived from the real reasons people buy – not from gut feeling.
- Channel & budget planWhich channel plays which role and how the budget flows to where it delivers contribution margin.
Creative pipeline & testing
Systematic, not random: this is where it's decided what actually scales in the end.
- Creative pipelineA continuous supply of UGC and AI creatives at volume – so you never run out of test material.Deep dive: Creative Engineering
- Targeted testing agendaPrioritised hypotheses on hooks, offers and audiences – a clear agenda every week instead of gut feeling.
- Our proven testing frameworkThe framework we used to scale our own brand: clean setup, meaningful signals, clear winner rules.
- Weekly iteration loopScale winners, stop losers immediately – data-driven and ego-free, week after week.
Scaling & transparency
More budget without the margin suffering – and you can see why at any time.
- Controlled scalingWe increase budgets along contribution margin and MER – growth that stays profitable.
- KPI dashboard & reportingTransparent numbers you actually understand – no more guesswork in the Ads Manager.
- MER instead of just ROASWe measure what the channel truly adds on top – not just what the platform credits to itself.
- Regular strategy reviewsJoint calls, clear next steps – control over your budget stays with you at all times.
Iteration & learnings
The process doesn't end with scaling: every learning flows back into the system – making your account better for good.
- Learnings log per testHypothesis, result, decision – every test is documented so knowledge stays in the account, not just in heads.
- Best-practice playbookWhat works for your brand – hooks, offers, audiences – grows into a playbook that belongs to you.
- Strategy sharpened on a rhythmLearnings flow back into funnel, offers and creative concept – the loop back into phase 03 is built in.
- Platform radarNew formats, features and benchmarks from Meta, TikTok & co. feed in proactively – before the market has priced them in.
You can try phase 01 risk-free: the account check is free – including three concrete quick wins for your account.
Book a free account checkChannels
Social ads on every relevant channel
Meta is our core channel, TikTok and Snapchat round out the mix – and Organic Social CRM turns organic reach into revenue. A distinct approach for every channel, and dedicated Munich pages with a local focus.
Meta Ads
Facebook & Instagram Ads via the Meta Ads Manager – strategy, media buying, creative testing, Advantage+ and retargeting.
TikTok Ads
Native creator UGC, Spark Ads and real-time performance tracking – for reach and low CPMs on TikTok.
Snapchat Ads
Low CPMs and a young, purchase-ready audience with less competitive pressure – from Story Ads to AR lenses.
Organic Social CRM
Automated DM funnels with ManyChat and CRM integration – so reach turns into returning customers.
Why Social Cooks
Professionals at work – and you're part of it
Strategy first, campaign second
We start with a plan that fits your numbers and goals – not off-the-shelf campaigns. It's exactly this approach that made our own brand big.
With you, not over your head
We handle the execution but keep you closely involved and explain every step in plain terms. You stay in full control of your budget.
Measured on profit
Success to us means more profitable revenue – not pretty click numbers. That's why we look at your margin, not just the Ads Manager.
Our promise · Transparency
Black box? Not with us.
Ready for profitable growth through social media?
No obligation – we look into your account and show you concrete quick wins.