Boaz is a co-founder of Social Cooks and the team's technical mind – the interface between marketing, shop and data, which is exactly where most setups quietly lose money.
He is the eldest of the three siblings. When Roxana and Denys went abroad after founding SASSYCLASSY in 2014 – for university and big-tech roles – Boaz stayed in Munich: he finished his business degree while building the brand operationally – shop, logistics, data, processes, learning by doing. Since 2015 he has led the brand's operating company as Managing Director.
More than a decade of hands-on e-commerce taught him where technology decides profitability: clean tracking, a reliable data foundation and automated product-data feeds. Where others guess, he measures – creating the foundation on which performance campaigns can run reliably in the first place.
At Social Cooks he translates that knowledge for clients: from Shopify or Shopware setups to pixel, Conversions API and server-side tracking, through to feed engineering for catalogue campaigns.
And because one family company is never enough: alongside SASSYCLASSY and Social Cooks, the trio is already building the next family venture with ProfitDog – software that connects product data and profitability.